1Which path? — Path 1 (fast value first) or Path 2 (own from day one)?
2Budget & phasing — fund step by step as each phase proves out, or one fixed figure?
3Billing company — is there an EU/US company that can accept card payments? Needed before reselling.
4WhatsApp approval — who drives the Meta process, MEI's team or ours?
5Properties — which ones need assets and a landing site built first, and on what timeline?
6Lead data — can we access real lead conversations and ideal-customer profiles to train the AI pre-sales bot and lead qualification?
7WhatsApp Business — is there a WhatsApp Business account where incoming leads can land and be routed from?